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User experience principles

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I’ve spent the last couple of days trying to come up with some user experience principles that could be applied to any aspect of our business, be it a new software application, business process or client interaction.

This is very much a work in progress, but what I’ve come up with is:

  1. Usable
    • could the system get the job done with less user input?
    • are there any user mistakes that the system could prevent?
  2. Intuitive
    • can users start to use the system with little or no difficulty or training?
    • do users understand the benefit of using the system
  3. Well-designed
    • do users think the system looks good?
    • do users trust the system?
    • do the colours, shapes and typography help users find what they want?
  4. Seamless
    • can users start to use the system on one device and continue on another?

The only principle that I’m not happy with is ‘usable’. I feel like it doesn’t obey the principles that I’m trying to define since it’s not particularly intuitive. Applying these principles to themselves is a great way of refining what you’re trying to say.

Clearly these principles are biased towards digital systems at the moment as that’s my main focus but I will be working towards making them media agnostic.


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